General.

Before entering the Get Decked Out Sweepstakes (the “Giveaway”), each entrant (“Entrant”) must review these Get Decked Out Sweepstakes Official Rules (these “Official Rules”) as set out below. By entering the Giveaway, Entrants accept and agree to be bound by these Official Rules, and accept the decisions of the Sponsor (as hereinafter defined) and any advertising and promotional agency assisting with the Giveaway (the “Agency”) as final and binding in all respects.

Sponsor. The sponsor of this promotion is Upstate Niagara Cooperative, Inc., a New York corporation, with a principal place of business at 25 Anderson Road, Buffalo, New York 14225 (the “Sponsor”).

How to Enter.

The Sponsor invites you to enter the Giveaway by submitting an entry form online at - intensemilk.com. No purchase or obligation is necessary to enter or win, and a purchase will not affect your odds of winning. To enter by email without obligation, send email to sweeps@agency15.com. Please be sure to include promotion/contest name in the subject line, as well as first name, last name, phone and email address in message body. All valid entries received by the Sponsor by 12:00 A.M. Eastern Standard Time on March 20, 2017 (the “Entry Deadline”) will be eligible to enter a drawing to win the Grand Prize (as hereinafter defined). Only one entry per person, per household and/or email address is permitted. Neither the Sponsor nor the Agency assumes any responsibility for late, lost, damaged, misidentified or misdirected entries. The Giveaway is in no way sponsored, administered or associated with Instagram, Inc. By entering, entrants confirm they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s Terms of Use.

Eligibility.

The Giveaway is a trade promotion sweepstakes. Eligibility is limited to persons who are legal residents of the United States or its territories and possessions and are either (i) at least eighteen (18) years of age; or (ii) at least thirteen (13) years of age (the “Minor Entrant”) and a parent or legal guardian of the Minor Entrant provide a written statement consenting to these Official Rules of the Giveaway on behalf of the Minor Entrant in a form acceptable to the Sponsor or the Agency. The Giveaway is void where prohibited or restricted by law and is subject to all applicable federal, state and local laws and regulations. Employees (and their immediate families and household members) of the Sponsor, its parents, affiliates, subsidiaries, and the Agency are not eligible to participate in the Giveaway. Any person who was awarded a prize or received other promotional consideration from the Sponsor within six (6) months prior to the Entry Deadline is also not eligible to participate in the Giveaway.

Grand Prizes.

The grand prize is one (1) Gilson All Mountain Snowboard, approximate retail value $599, or a substitute prize of comparable value (the “Grand Prize”). Six (6) Grand Prize awards are available. Limit one Grand Prize per Entrant. Each Grand Prize winner may select their artwork from three (3) approved files, either a men’s or women’s board, as well as select the appropriate size (the “Winner Specifications”). The Grand Prize is available only in women’s sizes of 140cm, 145cm and 150cm and men’s sizes of 145cm, 150cm, 155cm, 160cm and 165cm. Each Grand Prize winner must inform the Agency of his or her Winner Specifications within seven (7) days after the Drawing (as hereinafter defined). If a Grand Prize Winner does not inform the Agency of the Winner Specifications within seven (7) days after the Drawing, the Winner Specifications for such Grand Prize winner will be selected by the Agency. The Grand Prize winners will be responsible for the additional bindings, boots and other accessories that are needed to utilize each Grand Prize. All taxes on the Grand Prize are the sole responsibility of the Grand Prize winners. The Grand Prize is awarded “as is”, and neither the Sponsor nor the Agency make any warranty whatsoever with respect to any Grand Prize, including, without limitation, any warranty of merchantability or warranty of fitness for a particular purpose, whether express or implied by law.

Random Drawing; Grand Prize Notification; Announcement of Winners; Redemption of Grand Prize.

One (1) Grand Prize winner will be selected by random drawing of all eligible entries received prior to the Entry Deadline, to take place at approximately 12:00 P.M. Eastern Standard Time on March 21, 2017. Odds of winning depend on the number of eligible entries received prior to the Entry Deadline. Upon drawing, each Grand Prize winner will be notified by e-mail by the Agency. An Entrant must respond to the Agency within 48 hours of being notified by the Agency. The Grand Prize is not transferable and the winners have no right of substitution (in cash or otherwise). The Sponsor reserves the right to substitute a prize of equal or greater value in the event of unavailability. Each Grand Prize winner may redeem his or her prize at FIFTEEN, 737 Main Street, Suite 201, Buffalo, New York 14203, from the hours of 9A.M. to 5:00P.M. Eastern Standard Time, Monday through Friday, by May 5, 2017 (“Redemption Period”). If a Grand Prize winner fails to redeem the Grand Prize during the Redemption Period, such Grand Prize shall be forfeited.

Conditions of Participation.

By entering the Giveaway, each Entrant agrees: (i) to abide and be bound by these Official Rules and the decisions of the Sponsor and the Agency, which shall be final and binding in all respects; and (b) to consent and authorize the Sponsor, its parents, affiliates, subsidiaries, and the Agency to the use of Entrant’s name, image, voice, likeness, and city and state of residence by any means now known or hereafter devised, including, without limitation, films, tapes, and/or photographs, without compensation, in any publicity or advertising carried out worldwide in any medium now known or hereafter devised, including, without limitation, print, electronic, and digital, by the Sponsor and/or the Agency without limitation or further notification to the Entrant, and without providing compensation or intellectual property rights to the Entrant, except where prohibited.

Release.

By entering the Giveaway, each Entrant agrees to release and hold harmless the Sponsor, its parents, affiliates, subsidiaries, the Grand Prize supplier, all agents or representatives of the foregoing, including, without limitation, the Agency, and the respective officers, directors, shareholders, members, managers and employees of each of the foregoing (collectively, the “Released Parties”) from any and all claims, liabilities, costs, obligations, losses, damages or injuries (including death) whatsoever arising with respect to the Giveaway or the awarding, receipt, possession and use or misuse of the Grand Prize, or any violation of any personal proprietary right based on or relating to the use of images or recording of Entrant, Entrant’s likeness or Entrant’s name, including, without limitation, claims for slander, libel, or invasion of the right of privacy, publicity or personality.